Here you will find a list of the brands I stand by in terms of longevity and quality - but longevity and quality only. I find it challenging to sort through and keep up with stories of greenwashing, cancel culture, ethics, etc. Instead, I often try to focus on buying items as close to ‘buy it for life’ as possible. Some items are nice never to have to buy again. A shirt, a wool sweater, a winter coat, etc. This process, however, is also long and complicated. Because of that, I’m going to share ‘buy it for life’ (or at least really, really long) brands here with you.

Quality brands: Brands I stand by

Asket

One permanent collection of only the most essential garments, that you'll wear for years - not a few washes

the Curated

Known for immaculate wool and cashmere pieces, especially their coats.

Barbour

Barbour is an old English outerwear brand who’s items are high-end and made to last.

Serenity Wear

Immaculate silk pieces handmade in Ukraine. Tailoring is also an option.

Reformation

Reformation makes pieces such as intricate tops and fashionable dresses.
Prices are fair.